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"International Workshop on Marketing Science and Service Research"

Date July 2-3, 2012
Venue The Institute of Statistical Mathematics (ISM), Tokyo, Japan
(http://www.ism.ac.jp/index_e.html)
Aim and Scope As a series of international conference financially supported by the Japanese Ministry of Education Scientific Research Grant on the topic "New development of CRM research by fuisng database marketing and consumer theory(A) 21243039", we now shed light on not only marketing science in general but also the area of service research.
Guest Speakers Greg Allenby (The Ohio State University)
Nino Hardt (The Ohio State University)
P.K. Kannan (University of Maryland)
Jaehwan Kim (Korea University)
Peter Leeflang (University of Groningen)
Peter Verhoef (University of Groningen)
Sponsor
  • The Japanese Ministry of Education Scientific Research Grant No.(A) 21243030(Principal: Nobuhiko Terui,Tohoku University)(http://crm-kaken.jp/)
  • The Institute of Statistical Mathematics, Service Science Research Center (http://noe.ism.ac.jp/service-en)
  • "Economic System Science Research Project for Long Sustainable Growth in East Asia,"Graduate School of Economics and Management, Tohoku University
  • 事前の参加登録は必要ありません。
  • プログラムは決まり次第掲載します。

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