"International Workshop on Marketing Science and Service Research"
| Date | July 2-3, 2012 |
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| Venue | The Institute of Statistical Mathematics (ISM), Tokyo, Japan (http://www.ism.ac.jp/index_e.html) |
| Aim and Scope | As a series of international conference financially supported by the Japanese Ministry of Education Scientific Research Grant on the topic "New development of CRM research by fuisng database marketing and consumer theory(A) 21243039", we now shed light on not only marketing science in general but also the area of service research. |
| Guest Speakers | Greg Allenby (The Ohio State University) Nino Hardt (The Ohio State University) P.K. Kannan (University of Maryland) Jaehwan Kim (Korea University) Peter Leeflang (University of Groningen) Peter Verhoef (University of Groningen) |
| Sponsor |
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